The Three Life Phases of Alpha Male 2.0

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The Three Life Phases of Alpha Male 2.0

While preparing for the Alpha Male 2.0 Younger Man Lifestyle Toolkit, which is getting released on April 16th for five days, I reminded myself how it’s important for men of all ages to understand how your life flows as an Alpha Male 2.0. 

-By Caleb Jones

Unlike other lifestyle models presented for men on the internet and other places, Alpha Male 2.0 is a long-term lifestyle model that applies to you regardless of how old you are.  

The pick-up artist lifestyle is great for men in their twenties or early thirties but doesn’t make much sense for men older than this (barring temporary exceptions to the rule).

Getting traditionally, monogamously married is a bad idea for anyone to do, but most people today agree that doing so is not a good idea for a young guy and is better left for men who are little older.

Getting a girlfriend, or going MGTOW, or finding Jesus and focusing on a traditional lifestyle, all of these things might make sense for certain men in certain times of their lives, but they don’t apply equally to men of all ages. 

Alpha Male 2.0 does. It works for younger men, middle-aged men, and old men alike. There are men all over the world living the Alpha Male 2.0 lifestyle who are as young as 18 and as old as 79. If you’re between the ages of 18 and 79, Alpha Male 2.0 can apply to you. (I have not tested it with anyone over the age of 79… yet.) Again, it’s about long-term models.  

One of the reasons for this is that the Alpha Male 2.0 model can be adjusted to “fit” any age range of a man. The basis for doing this is breaking up an Alpha Male 2.0 life into three distinct phases. 

The Breakout Phase - Approximate ages: 18-34 

The first phase, and the most important one, is the Breakout Phase. This applies to younger men who have not yet become independent enough to build their life infrastructure, specifically a long-term woman life and a long-term business/financial foundation. Men in the Breakout Phase are temporarily limited by authority figures who limit their freedom and flexibility. These usually include parents, close family members, a boss (or bosses) at work, girlfriends (and in some extreme cases, wives), and sometimes even domineering or influential friends.  

Men in the Breakout Phase are also often paralyzed by internal factors, especially cultural and family Societal Programming. 

The Alpha Male 2.0 uses the Breakout Phase to “break out” from these limiting influences. He moves out of his parents’ home and lives on is own (though roommates are okay under certain conditions). He starts his Alpha 2.0 Business on the side and gets that income high enough where he can finally tell his boss to fuck off, quit his job, and become fully self-employed (since true freedom is unavailable to the employee lifestyle). If he has a girlfriend, he either nicely ends the relationship or downgrades the relationship with her to an FB or MLTR so he can be free. And so on. 

Once he’s disengaged from these authority figures, he is now free to build the life he really wants, but not until then. 

It’s important to note that just because he breaks away from these people doesn’t mean he never has them in his life. There’s nothing wrong with loving your mother and spending time with her occasionally. I do that myself. There is something wrong if you live with your mother and she constantly limits your schedule, or drags you down emotionally, or costs you a shitload of money.

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The Breakout Phase begins when you turn 18 (or whatever age is considered legal adulthood where you live) and ends when you finally break away from the last authority figure in your life. For most guys under the Alpha Male 2.0 model, this happens some time around age 27 to 34 or so, though there are exceptions (there are indeed a few men in their late thirties and even forties who haven’t moved out of their Breakout Phase yet, and this is a growing problem in society.) 

The Empire Building Phase – Approximate ages: 30-60 

The second phase of life, and usually the longest, is the Empire Building Phase. Don’t take that term literally. The Alpha 2.0 doesn’t need to build an “empire” like Julius Caesar or Richard Branson. The beauty of the Alpha Male 2.0 lifestyle is that it doesn’t require you to make a lot of money.  

Instead, the word “empire” applies to your personal empire, encapsulating the following seven items: 

  • Your Alpha 2.0 Businesses 
  • Your savings and investments 
  • All of the women in your dating/sex life, including current women (FB, MLTR, OLTR, OLTR wife, etc) and past women (your roster) 
  • Your home (or homes if you want to do something like five flags)
  • Your children (if you have them or want some someday)
  • Your Mission
  • Your health, anti-aging, and longevity 

The Empire Building Phase is where you build all seven of those things. You spend your “prime years” as a man, meaning thirties, forties, and perhaps fifties, where you have the most intelligence and skill paired with a still reasonably young and healthy body to build the infrastructures you need to make you long-term happy as a man. 

The Empire Building Phase is fun (if you do it right) and often very exciting. The problem is that you can’t start your Empire Building Phase until you completely break away from your authority figures during the Breakout Phase. It’s kinda difficult to maintain several FBs and MLTRs on rotation if you live with your mom, just like it’s pretty hard to scale your amazing Alpha 2.0 business if you have to report to your corporate job 40 or 50 hours a week. 

The Empire Building Phase usually lasts around two or three decades, but there are many exceptions to this, and some men burn through it in much shorter time than that.  

Once you have all of your happiness-generating structures built, then you enter the final phase… 

The Actualization Phase – Approximate age: 55+ 

The Actualization Phase is when you can start working on the highest level of Maslow’s Hierarchy of Needs, which is self-actualization. This is essentially becoming the man you were always meant to be.  

You weren’t meant to sit around and type on a computer eight hours a day for the rest of your life. That is not the man you were meant to be. Instead, you have to do that because you have bills you need to pay. You weren’t meant to spend time with your finger swiping chicks on Tinder. Instead, you have to do that because right now you don’t have enough women in your sex life. 

Once you reach the Actualization Phase, these things are no longer concerns in your life.  

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Money isn’t a problem anymore, because you have plenty of it (via your savings and investments) and because you have plenty coming in (via your 2-4 Alpha 2.0 Businesses that keep generating money even though they barely require any work on your part to maintain).  

Sex and women isn’t a problem anymore because you have plenty of women already (a nice portfolio of active, hot, solid, long-term FBs, MLTRs, and/or perhaps an OLTR or OLTR wife). If any drop off occurs, you’ve got a huge roster from which to draw upon. You never need to get any new women unless you want to purely for fun, and even then, you’re so good at getting new women at this point it takes virtually no time. 

When all of these baselines are taken care of, you can now stop building your empire and start doing those things you have always been called to do. You can travel the world, or support charities, or explore your spirituality, or devote yourself to a religion, or focus on your children and grandchildren, or create beautiful art, or whatever else is inside you. You’ve got plenty of money and women now, so you have the time to explore these things. 

You can even use your Actualization Phase to continue building your empire if you want, but, and this is important, you do it only because you enjoy doing it and it’s what truly calls to you in your heart, not because you need the money, because you don’t. 

(If you were curious of where I am in life, I am on the tail end of my Empire Building Phase. I’m cranking my empire building at 110% with a white-hot fury and loving every minute of it. I will do this until I am 52 years old (or so) in 2024 at which time I will switch over into my Actualization Phase. In two weeks I turn 48, so I’ve got four more years of empire building left. I intend on making the most of it because I want my Actualization Phase to be even better than my Empire Building Phase, which is going to be hard since my Empire Building Phase has been the happiest time of my life so far.) 

If you are a younger guy, the Alpha Male 2.0 Younger Man Lifestyle Toolkit is over eight hours of video and audio training on how to maximize your Breakout Phase so that you will profit both in business and in your woman life both now and in your subsequent life phases. It will be available on April 16th at 4pm EST for just five days. I will be doing a live webinar on April 16th at 2pm EST, with an open Q&A session, specifically for how to be successful as a younger man in his Breakout Phase. Go here to register.

This article was originally published on April 6, 2020

Comments


  • Redbaron 2020-04-06 12:22:27

    Is it possible to hit the actualization phase earlier in your life (like in your late 20s to early 40s) if you naturally have low lifestyle and happiness requirements?

  • Blackdragon 2020-04-06 13:19:04

    Is it possible to hit the actualization phase earlier in your life (like in your late 20s to early 40s) if you naturally have low lifestyle and happiness requirements?
    If they are extremely low, it's possible in your 30s/40s (not 20s unless you win the lottery or something similarly weird happens) if you bust your ass hard, yes. For example, one requirement to get into the Actualization Phase is that your 100% passive income exceeds your expenses even if your expenses grow later. Since that's what "you never have to worry about money" means. So if you argue that you only need $2000 a month to live, that's fine, but that means: 1. You need at least $500,000 invested somewhere that generates at least a 6% annual return, every year, and is very, very safe from recessions, inflation, and so on. (That will give you around $2000 a month after capital gains taxes.) 2. You can NEVER increase your expenses beyond $2000 EVER, for the rest of your life. As I always talk about, you might not want children, or a nice apartment, or to move in with a woman right now when you're 31, but will that be true when you're 41? 51? Possible, but unlikely.

  • joelsuf 2020-04-06 14:20:26

    Getting traditionally, monogamously married is a bad idea for anyone to do, but most people today agree that doing so is not a good idea for a young guy and is better left for men who are little older.
    Speaking of TMM, this virus thing is going to DESTROY the concept of TMM, maybe permanently. These TMM couples stuck in quarantine are going to blow up at each other eventually lol. Makes me loveeeeeeee being single.
    Getting a girlfriend, or going MGTOW, or finding Jesus and focusing on a traditional lifestyle, all of these things might make sense for certain men in certain times of their lives, but they don’t apply equally to men of all ages.
    I agree with all this except MGTOW. MGTOW is perfect for dudes in the west because a good amount of chicks in the west are out to use dudes. Again, we're gonna be seeing that a lot more because of the virus lol. Cam girls and Instagram models are going to make a fortune off of rich single betas lol and most dudes are gonna see that a lot of chicks are almost trained to do this so we're gonna see a lot of MGTOW...in the west at least. Also I'm talking about the "date around and resist getting into serious relationships with chicks" MGTOW, not the "Incels who hate everything with a vagina" MGTOW (or what I call MSTOW: Men Sent Their Own Way). Anyway with that out of the way, would I be able to benefit from the younger dude toolkit even if I'm in my late 30s? I pretty much am Alpha 2 in every aspect except business/vocation, I'm still struggling on developing my location independent business. I do have four sources of income, but two are corporate/location dependent and the other two yield next to nothing. Will the younger dude toolkit help me with this? Or should I just join SMIC or something for those kinds of resources?

  • Blackdragon 2020-04-06 14:47:57

    Speaking of TMM, this virus thing is going to DESTROY the concept of TMM, maybe permanently.
    No it won't.
    Anyway with that out of the way, would I be able to benefit from the younger dude toolkit even if I’m in my late 30s?
    If you feel you have a lot of catching up to do.
    I do have four sources of income, but two are corporate/location dependent and the other two yield next to nothing. Will the younger dude toolkit help me with this?
    Yes. But it's not a full-blown business course. That's over here.
    Or should I just join SMIC or something for those kinds of resources?
    Everyone truly interested in my content should join SMIC, and I'm not kidding. Join SMIC and then get your 15% discount on the toolkit.

  • Incognito 2020-04-06 21:26:02

    Some of my half brothers and sisters are basically trust fund kids who have either had hobby jobs or never really worked in their lives. I'm always a bit shocked at the way they live -- almost like welfare recipients, just at a higher level. They seem to find it incredibly hard to set any kind of goal and stick to it, and they putter around from one half baked idea to another. I don't say that ALL people who inherit money are like that: I've also met lots of people who start off with medium sized inheritances and use it as a base to build bigger businesses or otherwise develop meaningful projects. So, how does inheriting money generally effect the life trajectory? Is it generally the case that people learn skills during the empire building stage that enable them to be more effective during the final stage? Do people who inherit tend to remain at an immature level or do they have an advantage?

  • BlueJay 2020-04-06 21:52:28

    I finally took the plunge and made my data analytics and quantitative research website! I also made a profile on Upwork to do freelancing quantitative research jobs. I’m going to do some research on best place to start my firm. Maybe Dubai. I won’t have any employees 🙂 As a second business I’d like to start a hypnotherapy for Farsi speaking people. We will see how it goes.

  • Incognito 2020-04-07 02:16:49

    As a second business I’d like to start a hypnotherapy for Farsi speaking people. We will see how it goes.
    If you want to see a brilliant model for a location independent, scaleable hypnotherapy business, search for Uncommon Knowledge Hypnosis Downloads. They do excellent audios, all downloadable. Assuming they are honest about it, you can see how many of each product has been downloaded. The total sales are well into the millions, with very little work required apart from the initial development of the audios. Very impressive!

  • Blackdragon 2020-04-07 07:58:47

    Some of my half brothers and sisters are basically trust fund kids who have either had hobby jobs or never really worked in their lives. I’m always a bit shocked at the way they live — almost like welfare recipients, just at a higher level. They seem to find it incredibly hard to set any kind of goal and stick to it, and they putter around from one half baked idea to another.
    I know exactly what you're talking about. Some of the biggest losers I have ever met were rich people who inherited all of their money and never really had to work. Soulless, aimless people. Almost sad.
    So, how does inheriting money generally effect the life trajectory? Is it generally the case that people learn skills during the empire building stage that enable them to be more effective during the final stage?
    Generally yes. Inheriting large amounts of wealth instantly takes care of finances but it also creates a scenario where you are suddenly unmotivated to build skills in any other area of your life. The exceptions are people who are extremely self-motivated for other reasons despite the money they inherit (Trump would be an example).
    Do people who inherit tend to remain at an immature level or do they have an advantage?
    Both. Again, look at Trump. He was given a huge advantage because of his inheritance but he has the maturity level of a 12 year-old despite the fact he was still self-motivated. Of course there are always exceptions to every rule too.

  • CrabRangoon 2020-04-07 08:28:39

    @joelsuf "Speaking of TMM, this virus thing is going to DESTROY the concept of TMM, maybe permanently. These TMM couples stuck in quarantine are going to blow up at each other eventually lol" I think you'll see an uptick in divorce filings and breakups after this thing is done since couples are stuck together 24/7 with no escape.  It'll bring all the problems to the forefront, plus any financial stresses from the fallout will just fan the flames. Do I think this is the death of TMM? No-most people still blindly go into that prison without hesitation.  In fact, I also predict tons of single women will push HARD for TMM given the insecurity around this whole situation, especially those living alone and/or working wage jobs that were impacted. Women place high priority on safety and security and I'm sure are some of the most worried people right now. I've legit been asked by a girl if she could just move in with me and be my maid...too funny. Hard pass

  • Chud 2020-04-07 13:12:37

    Earn. Learn. Return.
    That’s how I always heard it put. The “return” part could be societal programming saying that you have to give back to society at some point in your life. But I think it’s a natural part of the progression into self-actualization.

  • bluegreenguitar 2020-04-07 13:28:49

    Some of my half brothers and sisters are basically trust fund kids who have either had hobby jobs or never really worked in their lives. I’m always a bit shocked at the way they live — almost like welfare recipients, just at a higher level. They seem to find it incredibly hard to set any kind of goal and stick to it, and they putter around from one half baked idea to another.
    You can live the AM2.0 lifestyle, but also you need the AM2.0 toolbox/skills to be "full AM2.0". In other words, someone with a huge financial endowment can live the lifestyle, but may not have developed the AM2.0 skills to succeed if they had to start over.  Of course, inheritances/lottery winnings aren't related to skillsets per se, but in practice they usually the change the playing field. Baseline AM2.0 skillset test (this was a blog post at some point, I believe): Could a person, starting from scratch, (no contacts, name recognition, money, new place, same language) get to AM2.0 baseline income ($75k) and romance (2 women) in 6 months?
    Do people who inherit tend to remain at an immature level or do they have an advantage? Both. Again, look at Trump. He was given a huge advantage because of his inheritance but he has the maturity level of a 12 year-old despite the fact he was still self-motivated. Of course there are always exceptions to every rule too.
    I don't know of any studies, but I've seen people in both categories. An interesting category to consider - Eastern Europeans whose great grandparents were dukes, aristocrats and then lost a lot of wealth when the socialist/communists took over.  

  • Blackdragon 2020-04-07 15:02:33

    Earn. Learn. Return. That’s how I always heard it put.
    That's not bad, though for true happiness "earn" and "learn" need to apply to women and a few other areas in addition to money.
    The “return” part could be societal programming saying that you have to give back to society at some point in your life. But I think it’s a natural part of the progression into self-actualization.
    To a degree that's true, though every man will be different. I think human beings are altruistic at their core but the problem is you need to deal with the more base desires and needs first (money, sex, food, greed, social acceptance, health, etc). Once all that stuff is handled, then yes, I think most people will want to help others in some way. The problem is that few people get to the point where that stuff is all handled, so you never see this side of most people. Most people are in survival mode to some degree their whole lives and then they die in their 60s or 70s.

  • B 2020-04-07 22:42:25

    It always seemed to me that self-actualization should come about midway into your empire building phase. I’m at the very beginning of mine but I’m already finding the time and energy to enjoy life to the fullest and figure out who I truly am. I want the entire empire building phase to be like this. As long as I continue to build, is there any reason I shouldn’t pursue this?

  • Blackdragon 2020-04-08 08:59:06

    It always seemed to me that self-actualization should come about midway into your empire building phase. I’m at the very beginning of mine but I’m already finding the time and energy to enjoy life to the fullest and figure out who I truly am. I want the entire empire building phase to be like this. As long as I continue to build, is there any reason I shouldn’t pursue this?
    I'm talking about what you focus on, not what you do. I'm doing a lot of things for my self-actualization right now during my Empire Building Phase. But is that what I'm focused on? TNo, that would be empire building.

  • joelsuf 2020-04-08 14:35:31

    Do people who inherit tend to remain at an immature level or do they have an advantage?
    I feel like it depends when they inherit. My dad died in my early 20s and I was a beneficiary on his life insurance policy. I wound up took a year off of life, not knowing the consequences. Was too depressed to be productive in the slightest but not depressed enough to just sit around doing nothing. I partied like crazy, drank, did all kinds of drugs, and if I wasn't doing that I was just shitposting on the internet all the time. But if my dad were to die a decade later, I probably would have used the money in a different way. So who knows.

  • 1984 2020-04-08 21:43:23

    Just curious BD, when would you say you switch over from the breakout phase to your empire building phase? Would that be from the time you had the divorce, or did it come when you finally perfected your system of being able to have a constant stream of hot girls and keep them in your life?

  • B 2020-04-09 02:20:27

    Ahh, gotcha, makes sense. That’s definitely what I’m doing, focusing on empire building but doing a lot of work on self actualization while having a ton of fun. I guess when I switch to the next phase I’ll be focusing mostly on self actualization and not worrying about empire building at all. Sounds awesome.

  • TheMaleBrain 2020-04-09 02:36:55

    I think that the phases are somewhat blurred. Moving from one phase to another is not like crossing a river, but more like a change in landscape. Breakaway to Empire Building - You work on your breakaway, you change your life and start the Empire at the later stage of it. Empire building to Actualization - I think those are even more "blurrier". You can find yourself "actualizing" in the middle of your Empire Building stage. Doing those things "you were meant to" can happen virtually all the time.

  • Blackdragon 2020-04-09 08:53:01

    Just curious BD, when would you say you switch over from the breakout phase to your empire building phase?
    Age 24.  When I quit my job and started my own business full-time. I was already living on my own by then, did not have a girlfriend, and was getting laid regularly via one FB.
    Would that be from the time you had the divorce, or did it come when you finally perfected your system of being able to have a constant stream of hot girls and keep them in your life?
    No. Leaving the breakout phase nor empire building phase doesn't mean you have lots of women in your life; nothing to do with that. In terms of women it simply means you don't have a traditional wife or girlfriend. So by me getting married at age 25 I regressed a little until I was 35 and got divorced and was free again. Outside of the marriage I had already broken out though starting at age 24 (I had no boss, didn't give a shit about what my parents thought, and so on; just had that pesky monogamous wife).
    Moving from one phase to another is not like crossing a river, but more like a change in landscape.
    That's somewhat accurate, at least for most men, true. Most men aren't going to "click" out of one phase and "click" into their next phase the very next day; the lines can be a little blurry.

  • Mark C Brooks 2020-04-23 02:00:36

    When I was a young man in my twenties I lived in Aspen for three years before joining the Army. During the high season I worked at night as a bartender/waiter and during the slower summer months I worked construction during the day and as a waiter at night. It was while waiting on tables that I met and started dating a pretty trust fund baby by the name of Melinda Cullen. (Of the Cullen oil & banking family out of Houston, Texas.) Melinda owned a small ranch outside of town on the road to Maroon Bells. (Gosh, that is some beautiful country.) This was in 1979 and Melinda's personal wealth was around 20 million. Small change today, but back then 20M was still a whole lot of money. She kept expensive horses and had her own jet. After we dated a bit, Melinda nonchalantly asked me to marry her. I mulled it over but never really seriously considered it. (I was not yet 25 and still had a lot of living to do.) While dating Melinda I was still screwing around with other girls. One of those girls was a really lovely chick by the name of Lanette Poe. (Lanette would later get her five minutes of fame in a Playboy photo spread of the "Women of Aspen" from the Feb, 1983 issue.) On the way back from Lanette's place that night I got pulled over by the cops for drunk driving. I had my personal stash of psilocybin mushrooms, cocaine and pot on me. (Even back then they took DUIs pretty seriously.) So, I had kind of an existential dilemma. I could marry Melinda and probably get out of it or go to court and see if I could just get a fine or probation. Instead, I decided to turn my life around and joined the Army. (On my court date, when I showed the judge my enlistment papers he was totally flabbergasted and simply dropped all of the charges.) I would to go on to become a Green Beret, go to college on the GI bill and after that attend Columbia law school on a financial scholarship. After law school, I joined a Wall Street law firm, ended up being dispatched to the Tokyo office after the 9/11 terrorist attack in NY and from there went on to become a partner in a couple of large Wall Street type firms in Asia where I lived for the next 15 years. I never really liked being a lawyer all that much and retired eight years ago when I turned 57 and figured that I had enough money to live on. (Hint, you really never have "enough" money.) I can't afford to buy a yacht and I have to live on a budget (or at least try to) but I do drink fine French wine and sleep with even finer young pretty girls - my "cut-off" age for women is 31.) In hindsight - looking back at things - not marrying Melinda was probably the dumbest mistake I ever made in my life. As for Melinda, she ended up marrying a local ski instructor who also worked on the Aspen mountain rescue team. From what I read, he died two years ago in an avalanche. Melinda's son, only 18, also tragically died last year. I appreciate that this tale is apropos of nothing, but its strange sometimes how the whims of karma can completely change your course.

  • The Capitalist 2020-04-24 08:21:04

    @Mark C Brooks Interesting story. Sounds to me like you did the right thing by not marrying Melinda.  Surprised to hear you think otherwise. You were your own man and did well. Your current lifestyle sounds pretty good. In my opinion if you'd of stayed with Melinda you'd most likely have lower self worth than you do now.  I believe that a man's sense of self worth is a major contributor to happiness.  Even more so than money (assuming he has enough to live somewhat comfortably).

  • B 2020-05-05 23:50:14

    @mark c it sounds like you lived an amazing, independent life filled with women, money and fun (hopefully). How in the hell would your life have been better if you married a rich chick? I don’t get it...