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Niching Your Alpha 2.0 Business for Maximum Profit
-By Caleb Jones
Now here’s how to niche your business so you can get from zero to the money faster:
Niching Your Business
What’s the number one reason most business owners go out of business?
It’s because they don’t sell enough. They don’t prioritize marketing and sales. I’ve talked about that before.
What’s the second reason most business owners go out of business?
It’s because they don’t niche. They try to sell something to everyone.
They do something like this. A guy will lose 40 pounds and gain some muscle and really enjoy the entire process. He’ll say, “I want to start an online fitness business showing other people how to do the same thing!”
So he excitedly sets up a website, does a few videos, podcasts, blog posts, whatever, and tries to sell some kind of ebook, coaching service, or whatever.
After a few months, he makes no money, throws his arms in the air in defeat, abandons it all, assumes that he just “isn’t good at business” or that making money on the internet is “too hard” and does something else.
But wait! That wasn’t the problem! He really did have some good material that people could have bought and benefited from. He could have made a good amount of money.
His problem was that he was trying to sell to everyone. He put up a fitness site and immediately went into competition against countless THOUSANDS of fitness gurus and information providers on the internet all over the world, many of whom have been at this a long time, have big audiences already, and know what they’re doing.
With those kinds of odds, of course you’ll fail. It doesn’t mean you weren’t selling something that was needed. It’s because you tried to do something that was almost impossible; stand out in an overly crowded marketplace.
It’s not just fitness guys. It’s the same thing when guys try to become copywriters, life coaches, accountants, or write books on business success. They just take their valuable but somewhat generic product/service/information and try to sell it to the entire world. They don’t stand out, the competition is formidable, so making money is damn near impossible.
Let’s instead say the fitness guy niched.
The first thing does is niche his offering. Instead of talking about “getting fit” or “being healthy” or “looking good,” he niches his offering and strictly talks about losing body fat. That’s it. Not gaining muscle. Not being healthier. Not living longer. Nope. Just losing body fat. That’s all.
Selling the prospect of losing body fat is much more effective than trying to sell overall health or overall beauty. He’s already improved his chances at making real money. But he’s not done yet. Now he has to niche is audience.
Instead of selling losing body fat to everyone in the entire world, he does some research and tries to find a good niche he can sell to. He can burrow into that niche and completely focus on them instead of “everybody.”
So he decides to sell the benefit of losing body fat to women who just had a baby. After some more thought, he realizes that he doesn’t want young single mothers, because they don’t have enough money to buy his higher-end products/services/information. So he further niches that to married women who just had a baby.
He goes through all of his marketing materials, websites, advertising, marketing, and products/services/information to reflect ONLY losing body fat for the married woman who just had a baby. He doesn’t talk about anything else. Just that. He totally immerses himself in that niche.
Now, he has very little competition. When a married woman who’s trying to lose recently-pregnant chub comes across his website (either organically or because he engaged in very specific, targeted advertising to married moms) she instantly stops, and her eyes bug out of her skull. She actually stops to read his stuff. She’s pulled right in. He’s immediately viewed as an expert in her situation. Because he is.
He starts getting more and more business and more and more referrals. He starts creating more things for his niche to purchase from him and starts raising his prices, which his niche happily pays, since he’s the only fitness guy on the entire internet focusing just on them (or at least very close to it).
True, his market is much smaller than “everyone on the planet trying to lose weight,” but he’s getting so much business at such high margins from this smaller market that he doesn’t care. In no time, he’s making the Alpha Male 2.0 minimum of $75,000 per year, totally location-independent, working less than 30 hours per week. Over time he starts to make much more than this.
The Alpha 2.0 Business Course will show you exactly how to find what to sell and how to identify a niche for you to sell it. That way you can make $6500 per month from anywhere in the world on less than 30 hours per week too. It’s a nice way to live.
One question that has come up in the last few days:
There’s an additional upsell course. Does that mean the main course is lacking information?
No! The additional audio course is extra. It’s helpful, but not required. I did not pull anything required out of the main course to put into the upsell course. The main course is comprehensive and complete, as is. It was designed that way. (I honesty have scores of additional, supplemental techniques one could use in their business that are extra and can’t fit into one video course like this. Maybe I’ll publish books or another course with this other stuff down the road. Business is a very, very big topic.)
This video business course goes on sale this Friday, October 19th. It will only be available for ONE WEEK. After October 25th, I will close enrollment and you will not be able to purchase it. I’ll give you guys another heads up on Thursday when I open enrollment at midnight.
I am so excited I can barely contain myself. Seriously! I (and many others) have worked very hard on this for a very long time and I’ve put my best stuff into it. I can’t wait to share it with you.
As always, please let me know if you have any questions or comments. They’ve been very helpful.
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El Barto 2018-10-15 05:36:57
I am so excited I can barely contain myself. Seriously!Sounds like you're as excited as a kid on Christmas Eve 🙂 Feeling the same way here, I've got your salespage bookmarked.
No id 2018-10-15 07:30:58
Thank you, “Focus on the Niche” great advice
Gru 2018-10-15 08:01:08
Hi BD, So in your example, is he telling to the moms the same advice he was telling to everyone, or does he have to tweak it a little to fit the audience ? So if I understand you correctly, as losing fat isn't that complicated (just difficult to do), advice that would work on anyone will work on married moms too I guess. It's just that it is so well targeted that it sells much more. In addition, the guy himself isn't a married mom who recently has a baby, so does he lose credibility ? This applies to anyone selling in a niche they do not belong to, doesn't it? Cheers, Gru
CTV 2018-10-15 09:27:32
That's on point with my newest idea. Being I live in So Cal. I've been taking classes at Dungeons, BDSM scene to get more knowledgeable. Which Caleb I know isn't your thing, but I'm talking from a business perspective. I've been considering being a Pro Dom. Basically doing all that Christian Grey shit for money. I'm pretty sure with no sex that it is legal. Closest thing you can get to a Gigolo W/O the legal and health risks. Obviously you can't operate in LA because the heavy presence of the scene, but other parts where that scene isn't prevalent it is NICHE there. If you travel than wherever else to, but that obviously down the line if it goes far enough. Granted I'm not even close to being ready, BUT I love it and hit classes about every week 1-2 for Rope, Flogging, Impact Play, making a Scene, ETC. I'm just saying it's a hobby, carries over to my dating life BIG TIME, and can be a revenue source. WHY NOT?! Granted it will take a year maybe more of training. It's obviously Alpha AF, but I don't want to harp on that because than it becomes about my Ego by default. Fucking up my primary motivation of doing it for connection with women. Although being I'm Straight it will be tougher. Not a Primary Revenue Source, but that's obviously Okay going off earlier discussions and topics.
Blackdragon 2018-10-15 10:14:28
So in your example, is he telling to the moms the same advice he was telling to everyone, or does he have to tweak it a little to fit the audience ?He might. I'm not a fitness expert so I don't know. Ideally he should, but he doesn't have to. There have been guys selling marketing services to attorneys who just changed the wording in their promotional materials and started selling the exact same stuff to chiropractors and it worked fine.
So if I understand you correctly, as losing fat isn’t that complicated (just difficult to do), advice that would work on anyone will work on married moms too I guess. It’s just that it is so well targeted that it sells much more.Right. (But again, ideally it would be customized for that niche in some way. I would.)
In addition, the guy himself isn’t a married mom who recently has a baby, so does he lose credibility ?He might, but I know at least two men who are selling dating advice to women and making decent money. ("Finding your ideal partner" and all that other Disney crap.) But these guys are good-looking so their branding is good. Imagine such a guy selling body fat loss to women who was good looking and had six-pack abs. Think he'd have a problem selling to women? It's all about branding.
This applies to anyone selling in a niche they do not belong to, doesn’t it?As I said above. If you're not in the niche, you can still make it work, it's just that your branding / marketing needs to be pretty good.
I’ve been considering being a Pro Dom. Basically doing all that Christian Grey shit for money. I’m pretty sure with no sex that it is legal. Closest thing you can get to a Gigolo W/O the legal and health risks.Haha. Great, but that's probably not location-independent.
joelsuf 2018-10-15 22:29:25
I have an idea for mental health resources for men and boys who have been beaten down by life and who have nowhere to turn: Incels, male sexual assault victims, etc. Would that be a legit niche? I already have a book written and everything, with most of the information being a collection of epiphanies I have come up with that allowed me to recover from my incel phase, which was mostly brought on by being sexually assaulted in high school. I remember being on incel platforms and thinking that among their collective there needs to be at least a few who are willing to give me money to help them. Do you think incels and male sexual assault victims are a fair niche? Especially in a world that is slowly denying mental health resources to men and boys?
Mark 2018-10-15 23:33:30
Hi BD, Why Alpha 2.0 business model is required (location independent, working less than 30 hours, no employees, etc)? If a man who works around 50 hours and makes high 6 figure or 7 figure in a career or in his more traditional business, he can easily meet and get sex from any type of women he likes, at least through sugar way, as long as he makes enough money. Can't be happy and satisfied that way? Why you consider him less happy just because he has to work longer hours? or attached to a specific place, although he can travel in many occasions with his money, in vacations or in his business trips? I'm still not clear on why your model is best or required for more sexual or relationship satisfaction or becoming more happy?
Anon 2018-10-16 05:20:49
Mark, I'd say the biggest problem with such a man is lack of diversity in his income streams.
Small Survivor 2018-10-16 05:49:05
Why Alpha 2.0 business model is required (location independent, working less than 30 hours, no employees, etc)?I'd say because of several reasons: You have to go to work. You don't really set the schedule, either your boss or your clients do. So, you are not free to do a variety of spontaneous things with that fixed time. You don't own your job, you can get laid off anytime. Or if you own a traditional business you have the huge overhead of managing employees and finances, making you actually work more than 50 hrs a week. It doesn't matter wether you like your coworkers or not, you still have to go to work. Or in a traditional business, replacing employees or clients is a big hassle. A job is not scalable, so you have to ask for a raise to increase your income, if you ever want to. A traditional business is hard to scale, the bigger it is, the more work it takes. If the market on which your job or your business is dependent crashes, you are forced to go through a crisis because it's harder to get diversified income working such long hours. I believe BD designed his Alpha 2.0 businesses to prevent these things. If you don't care about these then you don't need to build one, however many men do care.
Blackdragon 2018-10-16 09:30:29
I have an idea for mental health resources for men and boys who have been beaten down by life and who have nowhere to turn: Incels, male sexual assault victims, etc. Would that be a legit niche?There's a difference between incels and male sexual assault victims. Pick one. And yeah, that's a perfectly valid niche.
Why Alpha 2.0 business model is required (location independent, working less than 30 hours, no employees, etc)?It's not required, but you will be happier being forced to work 15-30 hours per week than you will be forced to work 50 hours per week for the rest of your life. And the studies show this.
Why you consider him less happy just because he has to work longer hours?Because he is forced to work those longer hours whether or not he wants to. If he chooses to work longer hours (like I do), he'll be long-term happier. Men are happy to the degree to which they have life options. It's how we're wired.
or attached to a specific place, although he can travel in many occasions with his money, in vacations or in his business trips?I can travel whenever I want, anywhere in the world, using my money too, and I only need to work 15 hours per week to maintain that money. Why not have travel and control over your week? I'm confused as to why you just want one of those things.
CTV 2018-10-16 10:47:09
Location Independent IS a problem with trying to be a Pro Dom. It'll fly in California, Canada, New York.. But the Mid West, Bible Belt, Rust Belt.. No way.
joelsuf 2018-10-16 12:43:30
And yeah, that’s a perfectly valid niche.Nice! Although I have a hunch that incels and male sexual assault victims go hand in hand, but maybe that's only cuz I can relate to both. Who knows. If I had to choose I'd probably go more with male sexual assault victims since they would be a bit more approachable than incels. Incels seem to be too negative to want to get advice.
David 2018-10-16 13:04:42
This is very interesting Caleb. I have been working as an affiliate for years in generating leads for clients via paid traffic, and done very well...but...i am tiring of always being at the whim of the merchants/advertisers/offer owners - pausing offers, changing budgets, and screwing around with payouts - no freedom there. I have been wanting to build my own products for years, but lacking a methodology/approach of where to get started, has resulted in me being more complacent than I would have liked. Having a number of years running my own profitable business, and capital available for deployment, your product could be the piece of the puzzle for someone like me to kickstart this initiative? The challenge for me will be identifying a product/strategy/angle, vs executing and improving a client's one on a proven product. Also dealing with the operational side of a business vs just the front end marketing, will be new too.
Blackdragon 2018-10-16 13:48:31
Having a number of years running my own profitable business, and capital available for deployment, your product could be the piece of the puzzle for someone like me to kickstart this initiative?Maybe. If you've been an affiliate for years then a good 25% of this course will be repeat for you. The rest will help, but I honestly don't go into any detail abut product innovation (making your own products).
The challenge for me will be identifying a product/strategy/angle, vs executing and improving a client’s one on a proven product.I do talk about customizing your offering (including possible products) for specific niches, yes.
FD 2018-10-17 06:18:56
BD, niching is find, but sometimes the niche is very, very small. Do you think it would make sense to, say, create lots of very small businesses (say, 5 or more) around different very, very narrow, specific niches, each one basically being a blog selling a few different ebooks, for instance, or, rather find a somehow bigger niche and "only" manage 3 or 4 bigger businesses, with more services for sale on each. Let's take your example and say my niche is *German* married mothers who want to lose weight after a pregnancy, because there's something specific about Germany (they have less free time or something) : now this is a very narrow niche, should I set it up anyway and work on several other nano-businesses of this kind, maybe still in the fitness domain, but focusing on another small niche ? After all, a blog is a blog, an ebook is an ebook, and once I did one for this business, I can reuse most of my technical/marketing knowledge to several other blogs, or is this taking the concept too far ? I know you have 2 active blogs, but here I'm talking about having, say, 5 or 6, each one with a smaller audience.
David 2018-10-17 06:42:35
Maybe. If you’ve been an affiliate for years then a good 25% of this course will be repeat for you. The rest will help, but I honestly don’t go into any detail abut product innovation (making your own products). The Alpha 2.0 Business Course will show you exactly how to find what to sell and how to identify a niche for you to sell it.Thank you for your quick response on this Caleb. In re-reading my post above, I realize what I typed wasn't a very accurate description of what I was thinking. By "Building my own products", I meant to communicate that I want to diversify into new product areas. Your 2nd quote above, plus seeing you have "28 examples of types of things to sell", totally struck a chord with me. Good to know only up to 25% of the material should be repetitive. On PDF transcripts, etc., would it be possible to waive my right to the money back guarantee earlier in order to get these transcripts earlier? I learn far better through reading vs watching videos.
Blackdragon 2018-10-17 09:23:35
BD, niching is find, but sometimes the niche is very, very small.Nothing wrong with a very, very small nice. You could make $1 million per year from a very, very small niche.
Do you think it would make sense to, say, create lots of very small businesses (say, 5 or more) around different very, very narrow, specific niches, each one basically being a blog selling a few different ebooks, for instance, or, rather find a somehow bigger niche and “only” manage 3 or 4 bigger businesses, with more services for sale on each.The Alpha 2.0 business structure requires 2-4 businesses. Going over 4 businesses is an option (I know guys who have done this) but doing so violates the lifestyle requirement of working a maximum of 30 hours per week to maintain all of that. It's possible but difficult. Therefore I don't recommend starting more than 4 businesses unless you really, really want to. (I certainly wouldn't.)
should I set it up anyway and work on several other nano-businesses of this kind, maybe still in the fitness domain, but focusing on another small niche ?I wouldn't, since I wouldn't want multiple companies in the same industry (fitness).
would it be possible to waive my right to the money back guarantee earlier in order to get these transcripts earlier?Sure, email me after you make your purchase, but the transcripts won't be ready for another week or so, so you'll have to wait.
John 2018-10-19 08:37:51
Do you go into buying an ecomm business on the resale exchange?
Blackdragon 2018-10-19 08:43:33
Do you go into buying an ecomm business on the resale exchange?Sadly no. That's beyond the scope of this course.
gringoloco 2019-07-07 17:17:03
How do you know if a very specific niche you're considering will have enough interest?