t]The Alpha 2.0 Business Model requires you to eventually have 2-4 small, location-independent businesses that don’t require employees nor extensive time to manage. I get a lot of questions regarding how to spread your time across these 2-4 companies.

Here’s how this works.

First, if you’re starting from scratch and you don’t have any businesses of your own yet, the last thing you want do is to start two or three companies all at the same time. That’s insane. Even I couldn’t make something like that work. Starting a business, even a part-time one, is a decent commitment of time, resources, energy, and emotions. Starting more than one all at the same time would require superhuman levels of these things, which is certainly beyond me and probably beyond you as well.

Instead, you start your first Alpha 2.0 business and focus completely on that. You can have business #2 and #3 in the back of your head or in some notes, but you don’t focus on those at all right now and instead focus on #1.

You keep focusing on Alpha 2.0 business #1 until you get the point where you hit your first key monthly income goal. This phase is called the “startup phase.”

That monthly income goal can be whatever you want, based on your business skill, age, desires, schedule, and how hard you’re willing to work. It could be $500 per month, it could be $2500 per month, or more. It’s really up to you.

Once you hit that goal, you’ve got a decision to make. You can either keep going with business #1 and get that income higher (which is perfectly fine), or you can put that business on “maintenance mode,” doing just the bare minimums to keep it running at that current level of income, then start business #2.

At this point, business #1 would be in maintenance mode and business #2 would be in the startup phase. You would then focus most of your time getting business #2 up to its initial monthly income goal.

Once business #2 reaches its income goal, congratulations, you now have two Alpha 2.0 businesses spinning off money every month. It’s a good place to be.

You now have another decision to make: keep going with business #2, or put business #2 on maintenance mode and go back to business #1 to optimize its income. A third option would be to start business #3 (if you wanted three businesses) but I would not recommend doing this until at least one of your first two businesses are optimized.

If you choose to optimize business #1, you would put business #2 on maintenance mode, and then enter the “optimization phase” for business #1. During this phase, you would do things like:

• Streamline processes
• Update content, improve service delivery, and/or add new products
• Optimize and improve websites
• Optimize and improve marketing techniques
• Add new marketing techniques
• Outsource more items
• Bring on new staff if needed (virtual assistants and subcontractors, not employees!)
• Remove processes or products that aren’t working
• And so on

By spending 6-18 months optimizing a business, you can jack its income to very high levels. I spent about 18 months optimizing my Blackdragon business a while back and it resulted in me quadrupling its average monthly net income while the average amount of organic traffic on most of my sites went down (as is the case with pretty much all manosphere sites these days). When I optimized my consulting business a while back, I increased my income while cutting my average work hours almost by half.

Once one of your businesses is optimized, you can then put that business back on maintenance mode and go optimize your next business. Or, you can start your third business (if you want three or four, which are not required as long as you have at least two).

Once all of your businesses are optimized (or at least most are), you can enter an optional third phase for one of them called the “scaling phase.” This is when you take your optimized business and scale it way up with a massive marketing blitz, pouring massive amounts of new customers into your newly-optimized business so you can blast your income up to very high levels.

This means that all of your Alpha 2.0 businesses will always be in one of four states:

• Startup phase
• Maintenance mode
• Optimization phase
• Scaling phase

Regarding scaling, it’s really important to take the time to optimize your business first before you scale it.  Otherwise, you’re going to end up with a huge mess when your disorganized business grows into a monster. Many business owners make this mistake; they scale a business that’s already a mess, and just end up with an even larger mess. Not smart.

It could take a year or more to optimize a business that is already making a decent amount of money, so you need to be patient and not rush this stuff. Also remember that at this point, all of your businesses will be making monthly income already, so you’re already in a good place no matter what you do.

Keeping in mind the minimum income requirement of the Alpha Male 2.0, $75,000 per year (US Dollar equivalent), it may be very possible that you’ll hit that $6250 per month figure by the time your #1 business is in the optimization phase and your #2 business hasn’t been optimized at all. You may decide (based on your goals) that $6250 per month is plenty of income and you don’t really want or need anymore. Then you can forget all this optimization and scaling stuff and just put both of your businesses on maintenance mode. Perfectly fine… as long as you’re making at least $6250 per month on average. (Remember, making less than $75,000 per year will not make you long-term happy unless you are an odd exception to the rule.)

How much time will all of this take? That depends on many factors, including:

• The margins of what you’re selling
• How hard you work (i.e. the number of hours per week you put into your business)
• How well (or poorly) you niche yourself
• How hard you market/sell
• How well (or poorly) you market
• How high your income goals are
• How many businesses you want

You could have a startup phase in which a business goes from zero to $1500 per month in 6 months or two years. Your optimization phase could be anywhere from four months to two years, per business. Your scaling phase (if you want one, and they’re usually optional) can go for as long as you want.

You need a minimum of two businesses to meet Alpha 2.0 standards, but you could have three (like I do) or even four. This number between two and four is purely up to you and your long-term Mission and goals. You could even change your mind down the road. It’s entirely possible I may shut down my consulting business in a year or two since my other two companies are doing so well, and, hell, I may start up a new third company after that. Once you get your income goals and financial life to where you want them, you can decide to do pretty much whatever you want, including putting all of your businesses on maintenance mode and then just kicking back for the rest of your life, working around 10-15 hours per week forever in a sort of semi-retirement. Or go crazy, work even harder, and scale everything to massive levels if you really enjoy working.

Hey, doing whatever you want is what Alpha Male 2.0 is all about.

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