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Choosing a narrow niche is the most important and powerful technique in setting up your own Alpha 2.0 location-independent business that will set you free from your 9-5 job and your collapsing Western country.

You want this niche to be as narrow as possible.

When you narrowly niche your business:

• The easier it is to get customers.
• The higher prices you can charge.
• The more referral business you will get.
• The fewer customers you need to hit your income goals.
• The easier it is to locate prospects.
• The cheaper it is to advertise and sell.
• The faster you will be perceived as an expert.
• The less competition you’ll have.
• The less customer turnover you’ll experience.
• The less hard you’ll need to work for the equivalent income of the person who isn’t niching.

The problem is that almost 95% of the time I see someone on my social media present an idea for a niche they have, my answer is always “that’s not a niche.”

To make sure you don’t make this mistake, here are the seven requirements for a niche.

These are the same requirements we teach and structure for our clients in the 90 Day Business Builder program.

If your idea for a “niche” does not meet all seven of these requirements, it’s not a niche.

(Or less likely, it’s not a good niche; there is such a thing as bad niches.)

1. A niche is not an industry, sector, demographic, or even subset of one of these things.

So “doctors” isn’t a niche. That’s an industry, and a massive one at that.

If you try to niche down and say “pediatrists,” that’s still not a niche. It’s still way, way too broad.

Similarly, “hospitals” is not a niche. Neither is “non-profit hospitals;” still way too broad.

A niche would be something like “orthodontists over the age of 65 who own their own practices in cities under 700,000 people.” Now that’s a niche.

See how narrow you need to be?

2. You can’t have the problem, solution, or service in the name of the niche. Otherwise, it’s not a niche, it’s a solution.

If you say “my niche is orthodontists over the age of 65 who need help optimizing their office operations,” that’s not a niche. That’s a solution.

A solution is not a niche.

Moreover, it’s a solution you’re just pulling out of your ass. How the hell do you know orthodontists over age 65 give a shit about “optimizing their office operations?” You don’t.

So I would have to edit your niche and remove the solution (“optimizing office operations”), and then you’re just left with “orthodontists over the age of 65,” which is not a niche.

You have to select the niche first. You worry about what to sell to that niche later, after you’ve done some research into what the niche actually wants.

Not what YOU want to sell the niche. No one cares about that; we need to know what the niche wants.

Any time you have a niche that includes the words or phrases “for” (“personal credit repair for real estate investors”) or “who want” or “who need” (“moms with toddlers who need help decorating their house”) you need to remove the solution and continue to narrow the niche down more.

3. The niche can’t be threatened by AI in the next 2-3 years.

One could argue that maybe all niches will be threatened by AI at some point in the far future, but that’s not relevant, and it’s a guess that could be wrong.

However, there are indeed niches and industries that will be completely wiped out by AI in the next 2-3 years at the most.

Clearly, we don’t want to start a business selling to these niches because that would be stupid.

You’ll get some clients, start to make some money, get excited, and then suddenly go out of business because all of your clients will be wiped out by their AI replacements.

So if your niche is within industries like accounting, copywriting, data entry, truck drivers, or legal services, this is a terrible idea and you need to find a different niche ASAP.

4. The niche can’t be in a market that’s dying.

Irrespective of AI, in the era of Western Collapse, some markets are slowly dying for cultural reasons, like newspapers, Christianity, and movie theaters.

You want to avoid these niches as well.

Trying to make money in a dying industry is never a good business decision.

5. The niche needs to have plenty of money.

There are lots of perfectly valid niches that have little to no money, like independent filmmakers.

Focusing on a niche with very little money is never a good idea for obvious reasons.

Your niche needs to have enough money to easily give you at least several thousand dollars to solve their problem. If they can’t,  then find a different niche.

6. The niche must be real. It can’t be something you or ChatGPT just made up.

Often my clients will come up with a niche that I know they just made up.

One of my favorites was “Chiropractors in Canada who want to move to Bangladesh.” WTF? That’s not a thing; you just made that up!

AIs like ChatGPT can help narrow down niches, but they can make up bullshit niches too, so be aware of this.

The niche must be something you’ve verified is actually real.

7. The niche must be easy to locate.

There are some niches, like some in banking, government, aerospace, and others, that like to hide. They don’t want people knowing about them so they are extremely difficult to locate.

You absolutely don’t want a niche like that. Your niche should be something you (or a scraper you hire) could find lots of names, locations, phone numbers, and email addresses very easily.

Once you have a niche idea that adheres to all seven of the above items, now THAT’S a niche!

You’re welcome.

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