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As always, when you start your location-independent consulting or service business, you need to choose a super narrow niche, only work with them, and refuse to work with anyone else.
I’ve talked about why you should do this only about 10,000 times so I’m not going to repeat all of that here.
However, not all niches are the same.
Some niches have lots of money to spend. Others are very poor.
Some niches are easy to sell to. Others are hard to sell and/or hard to find.
Some niches don’t have any problems. These are bad niches because people who are content with no problems aren’t people you want as customers.
And lastly, some niches are seriously threatened by AI.
It makes no sense to take all of the time and effort to start your own location-independent business, get some clients, start making real money, and then a year later all of your customers go out of business because they were replaced by AI.
That means you need to be very careful to only select niches that will either survive or thrive during the AI revolution that has already begun and will get much worse (or better, depending on who you are) over the next few years.
I’m about to show you which industries and sectors are the most AI-resistant. But before I do that, I need to make three things clear.
1. I realize that it’s possible (and we don’t know if this will happen or not!) that 100% of ALL niches will be “replaced” by AI at some point far down the road. Yes, I admit that’s possible, and I addressed that in detail in my book Freedom Fortress which you need to get and read ASAP.
But also as I said in that book, that might not ever happen, or if it does happen, for some niches this will happen next year and for other niches it will be in 30 years, as I’ll explain in a minute. The 30-year ones are better; choose one of those.
2. Don’t do anything B2C (selling stuff to people). Only do B2B (selling stuff to businesses).
So when I say something like “Therapy,” don’t be a therapist. That’s B2C. Instead, sell to companies (therapists and others) in the therapy industry. Only do a B2C as your second or third business once you know what you’re doing, never your first business.
3. I’m about to list broad industries and broad sectors. I can’t list niches because there are too many of them (literally hundreds of thousands, if not millions). So I’ll give you the broad industries, then it’s your job to narrow these industries down into super-narrow niches.
If you want us to help you do this, join the 90 Day Business Builder program.
Just remember this is not a list of niches, only industries, and industries are not niches! It’s a starting point only.
The Three Categories of AI-Resistant Industries
I break down all AI-resistant industries into three distinct categories, all of which are good.
Here they are listed in order of risk.
The first category is those industries that are long-term durable. These are the more stable, boring industries that will either never be threatened by AI or it will take many decades to do so. They’re often not very exciting, but they are very safe and strong long-term bets.
The second category is industries that have high-ticket potential. These industries will not easily be threatened by AI and are a little more exciting than the long-term durable industries and could be more profitable as AI increases, but they are more complex and will constantly be changing, requiring business owners who service these niches to really be on their toes in terms of staying current with the technology in these sectors.
The third category is those tech and marketing sectors that will completely embrace AI and thus will likely thrive during the age of AI, at least in the medium-term (5-15 years or longer). These are the exciting and sexy niches that are the most technical, the most volatile, and the most risky.
I generally don’t recommend these industries for first-time business owners; they are areas for experienced entrepreneurs only in my view. I’ll present some of these industries anyway, but I really think you should focus on these industries as your second or third business, not your first.
Category 1: Long-Term AI-Durable Industries
The top of this list of these industries is anything that requires manual labor, blue-collar humans to do the work.
Plumbers, roofers, electricians, HVAC, auto repair, pest control, and many, many others.
Even in the most optimistic AI-utopian predictions, none of these industries will be threatened by AI for decades.
The reason? AI can’t replace these people, only robots can, and humanity doesn’t have the manufacturing facilities anywhere near necessary to produce enough robots (literally billions would be needed) to even put a dent in these industries.
The facts and the data clearly show that it could take at least 25 years or more before the world can manufacture enough robots to truly threaten people like roofers, plumbers, and auto repair mechanics. It may still happen someday, but it will be a long, long time.
Compare that to a copywriter or contract attorney who are already losing their jobs right now.
So with just about any blue-collar or manual labor industry, you’re super safe. Find a narrow niche here and go for it.
If manual labor stuff turns you off because you’re a snob, then there are a few other long-term AI-durable industries you can find niches in:
- Therapy, Trauma Healing, Emotional Work (needs humans and is booming because of Western collapse; again, don’t be a therapist; SERVICE the therapists)
- Relationship Coaching & Conflict Resolution (same as above)
- Immigration/Bureaucracy Navigation Services (as more people flee the Collapsing West)
- Personal Brand Coaching Executive Coaching (provided it’s deep, human advice)
- Highly Niched Custom Strategic Consulting (this has been my world for most of my life, love it)
Category 2: High-Ticket Potential Industries
These are a little more risky than the stable industries above but the income potential is higher for those of you willing to put in the work.
- Strategic Business Advisory for Entrepreneurs and High Net Worth Individuals (the rich will still be rich in the AI world)
- Financial Advisory & Tax Strategy for Expats/Digital Nomads (again, don’t sell to the nomads themselves, only the companies servicing them)
- Executive/Performance Coaching (with a deep human touch)
- Legal/Immigration Consulting (non-routine cases)
- Status/Identity-Based Consulting (dating, fashion, image)
- Relationship or Lifestyle Transformation Coaching (men’s/women’s markets, again, don’t be a coach to people, sell to the coaches/companies instead)
- Personal Brand Consulting for Influencers/Experts (personal brands is one of the very few non-labor markets that won’t ever be replaced by AI)
- Cross-Cultural Business Consulting
- Public Speaking Coaching
Category 3: AI-Thriving Industries
These are the most exciting, complicated, and risky niches that will (perhaps) boom in the next few years.
Some people will make billions and even trillions of dollars from these sectors, but a hell of a lot of people are going to lose all of their money in them too.
Again, I don’t recommend these industries for any first-time business owners, but you can give thought to them for your second business (or perhaps to invest in).
- AI Integration Consulting for Small and Medium-Sized Businesses
- AI Content Production Agencies (video, social, email)
- AI Automation for Sales/Operations (Zapier/Make experts)
- AI Literacy Training for Professionals
- AI Prompt Engineering + Templates for Specific Niches
- Fractional CMO/COO services using 100% AI leverage
- Compliance & Risk Audits for AI Usage
- AI-Enabled Custom SaaS Setup for Non-Tech Clients (setting up and customizing AI-powered SaaS tools (like Notion, Airtable, GoHighLevel, ClickUp, Make, Zapier, etc.) for business owners who don’t understand or want to touch tech)
To be clear, these aren’t 100% complete lists. There are lots of other industries/sectors that will be in these three categories I didn’t list. Like I said, this is a starting point for you to find your AI-resistant niche that will help set you free.
Now get to work.
Leave your comment below, but be sure to follow the Five Simple Rules.
Anon
Posted at 03:20 pm, 16th May 2025Is AI YouTuber/Influencers a valid niche?
I’ve been a software engineer for 10 years, but new to entrepreneurship. Software integrations are my comfort zone. Would I be an exception to your recommendation?
Caleb Jones
Posted at 04:11 pm, 16th May 2025No. Too broad. Narrow more.
Which recommendation?
Anon
Posted at 06:17 pm, 16th May 2025Oh, how you said not to do AI consulting/integrations for a first business.
Ralph Tom Mack
Posted at 06:59 pm, 16th May 2025Hello Caleb,
Thanks you for your latest blog entries I find them extremely helpful. I also can’t wait to sink my teeth in this week’s Youtube entries this weekend. The Wednesday stream I’m particularly looking forward to!
How’s this for a niche? Is it too niched with the geographic location of just one city or with the software utilized? Is this exactly what you mean? How can I tailor, narrow, or modify this to improve and or optimize?
Before I mention the niche, apparently the location Sunnybank offers a concentrated, growing, and well-funded dental market with clinics likely to adopt AI and tech solutions, making it an ideal location to focus an ultra-niche, high-ticket, location-independent consulting business.
The niche is as follows:
AI Tool Vetting & Workflow Optimization for Pediatric Dental Clinics in Sunnybank, QLD, Australia. With 6–8 Chairs, Using EXACT Software, Adding Invisalign, and Expanding to a Second Location in 2026, Who Accept HCF Insurance
Personally, making money by merging A.I. in technically the medical industry sounds like a dream of mine come true. Especially since involving children.
Thank you for your time Caleb.
Kind regards.
Ralph Tom Mack
Posted at 07:07 pm, 16th May 2025I just remembered you mentioned A.I. related niches should be at minimum our second business.. D’oh!
Ralph Tom Mack
Posted at 07:47 pm, 16th May 2025Hi Caleb,
How about this niche.instead?
Remote Compliance Documentation & Workflow Optimization for Commercial Cleaning Companies in Logan, QLD, Using Deputy Scheduling Software, Serving Only Private Hospitals with 100–150 Employees, Preparing for 2026 Queensland Health Regulation Changes, and Who Have Failed a Compliance Audit in the Past 18 Months.
(Holy shit this is exciting!)
David
Posted at 05:11 am, 17th May 2025Seems to me that it’s going to reduce the demand of most white collar workers (especially in countries where the price of labour is higher). Honestly, for young people living in most western countries who are prepared to stay in one place, I don’t think learning a trade such as plumbing or electrician is so bad. Too many people now go to university rather than learning trades.
Caleb Jones
Posted at 01:25 pm, 17th May 2025That’s not niche, that’s a solution – “AI Tool Vetting & Workflow Optimization”. If you take that part it it’s fine. Read this: https://calebjones.com/what-is-and-is-not-a-niche-updated/
Same problem. That’s not a niche, that’s a solution: “Remote Compliance Documentation & Workflow Optimization”
In both cases you’re trying to shove a solution onto a niche instead of asking the niche what their biggest problem is.
Caleb Jones
Posted at 01:28 pm, 17th May 2025Correct.
Correct again.
What’s going to happen over the next several years is you’ll see millions of former white collar workers lose their jobs and then you’ll see these guys flood the blue collar trades in an attempt to get those jobs instead because that’s all they’ll be able to do to pay their bills.
You’ll see all these IT nerds try to get into roofing, plumbing, auto repair, etc, etc. That, of course, will create an entirely new set of problems.
And, not all white collar people want or have the ability to become blue collar workers.
It’s going to be a fucking mess.
Dhruv Maisuria
Posted at 08:46 pm, 20th May 2025Hello,
Would an alpha 2.0 doctor have to do B2B as well in the 90 day business builder?
Caleb Jones
Posted at 08:34 pm, 21st May 2025Yes. There are no exceptions to that rule.