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The Top 3 Things Businesses Do Wrong

I took all the experience I have as a business consultant over the last 20 years or so and came up with the top three things I see companies do wrong. While these do apply to large companies, I usually refer to small and medium-sized businesses, since that’s...

Customers and Wait Times

We human beings have a very curious perception of time. Experiments and analysis have shown that when people wait for something for up to 90 seconds, their perception of how much has elapsed is accurate. If someone is waiting in a bank line for 60 seconds, and you...

Think About The Customer

Alan Weiss told a very interesting story a while ago. A local coffee shop had a glass case that displayed all of their tasty treats to passersby. One day, the display case exploded for one reason or another. (I didn’t really know that glass display cases...

Joe Girard’s Rule of 52

Joe Girard (a man I’ve talked about before) is, according to the Guinness Book of World Records, the world’s greatest salesman. During the 60s and 70s, he sold something like 13,000 cars, and broke national sales records for 12 years in a row. One of his...

Presume Incompetence

I have a rule I operate by whenever I do business with anyone. It might sound a little strange when you first hear it, but over the years it’s provided me plenty of money, helped me to avoid mountains of stress, and yielded hours of saved time. It applies when I...