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This Is Why I Don’t Own Stocks

If you haven’t heard yet, the stock market just crashed, dropping over 1000 points before rebounding (somewhat). Everyone is freaking out, as is the usual case with the stock market. Everyone is blaming China’s stock market woes, but that’s simply...

Why You Want Your Employees To Quit

Zappos, the online shoe store (recently purchased by Amazon) has a very interesting employee management system. The have a “standing offer to quit.” At any time, they will pay $5,000 to any employee who wants to quit. What? Yep. Any employee who wants to...

The 4 Branding Questions

Full credit for this concept goes to Gerry O’Brion. When developing your brand, from which your marketing should spring, here are the four questions you should ask. These are the same four questions used by successful, multibillion dollar corporations. 1. Who is your...

Lifetime Value of a Customer

Customers are worth more in some businesses than in others, based on the number of times that same customer buys from you. If you sell blu-ray players, a customer doesn’t have much long-term value. He buys a blu-ray player and then you’ll probably never...