Investing In Bitcoin (and Other Cryptocurrencies)

I’m going to go through my experiences with Bitcoin and other cryptos (which have been very good) as well as my opinions and strategies. I get a lot of emails and questions about whether they make sense and whether they’re good investments.

At the end, I’ll discuss how they plug into an Alpha Male 2.0 financial model; I don’t just teach “invest in anything.” There’s a very specific model you need to follow to maximize your long-term freedom and financial life as an Alpha Male 2.0.

Disclaimer: I am not a cryptocurrency expert or a Bitcoin expert. There are some of you in the audience who know a lot more about Bitcoin and crypto than I do. I’ve said this before: I’m just a guy who does a lot of research, takes action, and has done well with his investments. So keep that in mind. I’m not a professional, I’m just telling you what I’ve done.

Bitcoin and Cryptocurrencies

I don’t remember exactly when I started buying Bitcoin; it was many years ago, and I wasn’t an early adopter. I wasn’t one of these guys who bought in at 25 cents a Bitcoin. I want to say it was around 2015 or 2016 when I started buying.

The numbers I’m about to give you in terms of my experience with Bitcoin – don’t nitpick them. They might not be exactly right, because we’re talking about years ago now in terms of when this happened with Bitcoin for me – but they’re close enough.

I bought into Bitcoin starting several years ago up until 2017, which I’ll talk about in a second. I bought in at a weighted average of around $1,900 per Bitcoin. Weighted average means you’re buying into an investment at different price points, and the actual average of your buy-in is called your “weighted average.”

So, I didn’t buy it all at $1,900 per Bitcoin. Some I bought at $1,500 to $1,700, and some I bought for as much as $2,300. But the weighted average, once you factor in all those different buy-in points, was around $1,900 or so.

I didn’t buy Bitcoin because I thought it would go to $1 million, I could just see the writing on the wall that this was going to go somewhere. I realized the Bitcoin nerds might be right and this could be something to get excited about – and I was right. I also bought a bunch of Ethereum and a few other cryptocurrencies.

Buy Low, Sell High

At the end of December 2017 Bitcoin boomed and went to almost $20,000. I follow my own advice – I buy low and I sell high, which is the opposite of what most people do. What do you think most people were doing around December 2017 when Bitcoin started making national news by skyrocketing to $12,000, then $17,000, then $20,000?

They bought.


You don’t buy shit when it’s on the way up; you buy shit when no one wants it. That’s one of the reasons I’m out of the stock market and have been for years – it’s a bubble. Why would I buy into that?

That’s also one of the reasons I’ve avoided buying any real estate over the last few years. Prior to COVID-19, real estate had been doing pretty well. I don’t want to buy things (in terms of investments) when they’re doing well. I want to buy them when they’re terrible and everybody hates them. So when everybody was buying Bitcoin, guess what I did? I said, “It’s time to sell. It’s time to get out because everyone likes it, and the value is going up.” So I sold at around $17,000.

Think about this: I bought at $1,900 and sold at $17,000. I made a lot of money. I won’t tell you how much I made because I can’t tell you that stuff, but I had a decent amount invested in Bitcoin.

This trade, at the end of December when I sold, didn’t happen at the peak. Remember, the peak was around 19k, and I sold at 17k. There was even one guy who said, “Ahhh, you missed out!” No, I didn’t miss out. Look how much money I made.

What Happened Next

What happened to the value of Bitcoin the very next month in January of 2018? It crashed down to $4,000. It went from nearly $20k to $4k within a month and a half. All the Bitcoin nerds were screaming and crying. All the people who bought in as it was going to 20k said, “Bitcoin’s a bunch of bullshit! It’s a scam, it sucks!”

No, Bitcoin doesn’t suck. You were just stupid. You bought when it was exciting (when everyone else bought). You bought when it was on the way up. That’s not when you buy. It’s your fault.

Here’s something else I did. When I sold at $17,000, I didn’t sell it all – I sold 90% of it. I kept 10% of it because I thought, What if the crazy Bitcoin guys are right? What if Bitcoin goes to $1 million each? Or $100,000 each? That could happen.

So I kept about 10% of the money I had in Bitcoin – I took my profit and it was a lot of fun – and I left the rest in there.

Something else happened in 2017. I didn’t just make the money on this trade alone. Around August 2017 we had the Bitcoin Cash Fork, and Bitcoin Cash was created. If you had $10,000 in Bitcoin, all of a sudden, you had another $10,000 in Bitcoin cash. It duplicated whatever you had. Suddenly, you had all this money appear in one of your crypto wallets. It was awesome.

What was happening to the price of Bitcoin at that time? It was skyrocketing. What happened to the price of Bitcoin Cash? It also skyrocketed. As Bitcoin rose toward its $20k peak, Bitcoin Cash also rose in value, and my Ethereum also rose. I’m no expert, but in my experience, most cryptocurrencies tend to follow Bitcoin. When Bitcoin goes up, other cryptos go up, and when Bitcoin goes down, other cryptos usually go down (though not always).

When I sold the Bitcoin that December, I also sold pretty much all my Bitcoin Cash and Ethereum. So I didn’t just make money once, I made money on all three. I was very, very happy. In fact, in 2017, because of this and a few of my other investments that year, I more than doubled the size of my entire investment portfolio. My overall portfolio return for 2017 was 122% for the year. Not bad, especially for a guy like me who has literally never lost money in any given calendar year in his investment portfolio. (I don’t like losing money, so I just don’t do it.) So in early 2018, Bitcoin went to $4k, and everyone suddenly hated Bitcoin. Did I buy more? No. I probably should have, but I didn’t. But I kept my 10% leftovers in there because I had a feeling that in a few years, Bitcoin was going to come back up again.

Where is Bitcoin right now? As of the date of this article, Bitcoin is over $9,000. So the Bitcoin I saved that was at $4,000 is now at $9,000. Also, my Ethereum is up, and my Bitcoin Cash is up from where it was in early 2018.

But remember, even if it had stayed at $4,000, I bought in at $1,900, so I was perfectly happy at $4,000.

These are the things you can do as long as you follow the second rule of investing. The first rule is “Don’t lose money.” The second rule is “Buy low, sell high.” If everyone is excited about it and you’re hearing about it from all your friends and in the news, that’s not when you buy it. That’s when you fucking sell it! And that’s what no one does. You buy it when it crashes!

So if you were smart, when would you have bought Bitcoin if you hadn’t jumped on it really early? You would’ve bought in early 2018 at $4,000 when everyone was getting out and screaming about how much Bitcoin sucks. That’s when you should’ve bought it, you would have more than doubled your money in two years.

See how this works?

Going Forward

I get a lot of emails asking if it’s too late to get into Bitcoin – no, I don’t think it’s too late. I think the current valuation of $9,000 is going to go up, at least eventually.

Do I think Bitcoin is going up to $1 million each, or $100,000 each, or $75,000 each? My short answer is “no, but it’s very possible.”

Again, I’m not an expert, so take this with a grain of salt – but my rough guess is that there is a 40% chance of Bitcoin taking off and doing something amazing, like going to $50,000 or more. I don’t think it will, and because I put that at less than 50%, it’s not likely to, in my opinion. But it could. Forty percent is still decent.

So you could buy Bitcoin right now. You don’t have to buy $9,000 worth – you can buy whatever you want. You can buy fractions of Bitcoin; that’s the great thing about it and other cryptocurrencies.

What About Other Cryptocurrencies?

I would say that Bitcoin is probably not going to be a de facto currency standard, especially if it does well. If Bitcoin is $100,000 each, are you going to use it to buy something on Amazon? No, and no one else would either.

So I’m leaning more in the direction of things like Ethereum or maybe Litecoin, Dashcoin, or Dogecoin. I have bits and pieces of all these cryptos. I have Bitcoin too, and again, Bitcoin sets the stage for what happens with other cryptocurrencies. Cryptocurrency is a very big topic and I’m not an expert. I would recommend you go to YouTube and look around at some guys who are Bitcoin nerds who know all about this stuff and do your own research.

Your Financial Model

Now, let’s talk about how this fits within an Alpha Male 2.0 financial management model.

You don’t just invest in Bitcoin because it’s exciting. Bitcoin is not an investment; it’s actually a speculation.

You don’t invest in it if you have debt. I’ve talked about this in my courses, blogs, books and videos. YOU DO NOT INVEST IN ANYTHING IF YOU HAVE DEBT. If you have credit card bills, student loans, you owe your parents money, or a car payment, you should not be investing in anything. Instead, pay down your debts and get debt-free. There’s no point in investing when you have debt. Here’s the question: If you have debt and you invest in something, would you go to a bank and borrow money just to put it into an investment? If the answer is “no,” there’s no point investing if you have debt.

I have no debt. I sleep very well at night. One of the big reasons this coronavirus stuff has not affected me at all is because I don’t have any debt. It’s awesome. It’s like a superpower these days.

Once you pay off your debt, then you need to get an emergency savings account – six to 12 months of emergency savings for expenses, something liquid you can access very quickly so you’re covered in an emergency. That’s another reason I didn’t have to worry – I have a lot of emergency savings.

Then for Step 3, you invest. You can start looking at real estate, Bitcoin, silver, ETFs, or whatever you want.

Also, there’s no point in putting anything in Bitcoin if you don’t make a lot of money. I talk to guys who make $35,000 a year saying, “Hey Caleb, should I invest in Bitcoin?” No, you make $35,000 a year – you know where your money should go? Once you’ve paid off your debt and built up savings, it should go into your business. Build your Alpha 2.0 business, start making money there, and then put money into Bitcoin.

Investments vs. Speculations

An investment means you put money into something relatively boring and safe to make an average return – four, five or six percent. It’s not very exciting, but it’s very safe. Bitcoin is not that. Bitcoin is highly volatile. You could lose your ass in Bitcoin just like people did in January 2018 when it went from $20,000 to $4,000.

Bitcoin is dangerous, so it’s a speculation, not an investment. A speculation means you might make a lot of money, or you could lose it all. I know that with 100% of the money I have invested in cryptos right now, I could lose it all. I don’t think I will, but it’s entirely possible. In five years, it could all be worth zero. In fact, there are some very intelligent people who think that’s exactly what will happen, and instead what will change the world is blockchain, which is the technology under cryptocurrencies rather than the cryptos themselves. So you have to be very careful.

Leave your comment below, but be sure to follow the Five Simple Rules.

  • Keppana
    Posted at 07:40 am, 14th July 2020

    How do you invest in precious metals like gold and silver? Do you buy coins and keep them somewhere safe?

    Whats your opinion about precious metal funds?

  • Caleb Jones
    Posted at 10:23 am, 14th July 2020

    How do you invest in precious metals like gold and silver?

    Yes, extensively. I’ve talked about that a lot at this blog; go through the archive.

    Do you buy coins and keep them somewhere safe?

    Read this. And go through the archive.

    Whats your opinion about precious metal funds?

    Not nearly as good or safe as owning the real thing. Much more speculative. Only valid if you want to speculate (in most cases).

Post A Comment