by Caleb Jones | Sep 2, 2018 | Alpha 2.0 Business, Personal Effectiveness
As I describe in The Unchained Man, when working on your business, you can spend time in one of three ways. There is Standard Work (SW), which is that grunt work that must be done but that doesn’t actually improve/grow your business or improve your income, Improvement...
by Caleb Jones | Jul 25, 2018 | Alpha 2.0 Business
One of my most repeated pieces of business advice is to niche your business as much as humanly possible. A guy who wants to start a “fitness” business teaching people how to “lose weight” or “get ripped” is going to get slaughtered. But, a guy who instead starts a...
by Caleb Jones | Jul 22, 2018 | Alpha 2.0 Business
One of the requirements of the Alpha 2.0 business model dictates that you can’t have any employees in any of your businesses. There are numerous reasons for this that I lay out in this book, but the bottom line is managing a bunch of employees and putting up with all...
by Caleb Jones | Jul 11, 2018 | Alpha 2.0 Business
This is the next installment in an ongoing series where I talk about my history in business, starting all the way back when I was a child to now, my mid-forties. Feel free to read parts zero, one, and two if you haven’t yet to get some context. We last left off in...
by Caleb Jones | Jun 20, 2018 | Alpha 2.0 Business
A core part of business success that most business owners overlook (and I’ve been guilty of this myself) is to ensure a smooth, seamless, pleasurable customer experience from beginning to end. The entire process, from the very first moment a customer (or prospect...
by Caleb Jones | Jun 10, 2018 | Alpha 2.0 Business
his is the next installment in an ongoing series where I talk about my history in business, starting all the way back when I was a child to now, my mid-forties. I already wrote part “zero” right here and part one here, so you should read those first if you haven’t yet...
